Resources Library by ANA

Through the eyes of children

This paper describes findings and practical applications of a 1998 quantitative study conducted in six countries including Argentina Brazil and Mexico by Nickelodeon Just Kid Inc. and Research International. The study was designed to provide...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Bruce Friend, Mark Stapylton-Smith

Company: Viacom International Media Networks

June 15, 1999

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Anumita Sharma, Mrinal Sarkar

Company: Nielsen

June 15, 1999

Consumer usage patterns of the Internet and traditional media

This paper compares and contrasts consumer usage patterns of the Internet and traditional media across the top fifty markets in the United States. While interest in the Internet is high, most surveys describe the Internet user in general terms. This...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Jane H. Mulligan

October 20, 1998

A new concept of integrated electronic audience research

Future media research will require: o the provision of high sophisticated information about new media applications (DAB, DVB, Multimedia, other); o tools which are able to monitor media consumption in an environment which becomes more complex - at...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Matthias Steinmann

Company: Swiss Broadcasting Corporation

June 15, 1998

MUST

This paper describes how more market profit can be derived out of media data when: A) users are offered easy and practice-oriented access to the data, and when; B) new data are created which can provide answers to old questions. The problem is that a...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Erwin Weibel

November 11, 1996

Local market qualitative data

This paper presents a new approach to collecting qualitative information (consumer behaviour data) at the local market level, linked directly to media consumption. The STrategic Audience Research system, or STAR initiative for short, involves a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Owen Charlebois, Mark Rousseau

June 15, 1996

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Larry Hasson

Company: RISC International (Europe) SA

June 15, 1996

Radio listening: Where, when, how?

This paper goes beyond the traditional radio audience surveys in that it proposes a methodology that allows both a quantitative and qualitative analysis of radio audience. This approach builds on the "Media Time" surveys that we have conducted since...

Catalogue: Radio Research Symposium 1995

Author: Hélène Haering

July 1, 1995

Media consumption: Product consumption nexus

The media planning process traditionally uses data on media habits of a target group defined in terms of broad demographic variables to make decisions about the media mix and specific vehicles that are relevant to a brand. Media mix decisions are...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Praveen Tripathi, Duraiswami Sriram

June 15, 1994